AI

Artificial Intelligence

If AI is answering the search query, is your brand in the answer?

AI has changed how we search and behave online. Users no longer scroll through page one of search results, instead AI platforms (ChatGPT, Perplexity and friends) are being consulted for direct answers. As long as your brand isn’t structured, positioned and optimised for Answer Engine Optimisation (AEO)/generative search, you will remain invisible in the discovery channel and zero-click search will evade you.

How can TwentyThree help you harness AI and the emerging opportunities?

Traditional SEO is what gets you ranked. AEO gets you referenced / surfaced in AI-generated responses They are equally important.

TwentyThree's AEO audits are designed to help brands understand how they appear, are interpreted, and recommended by AI platforms.

By analysing AI visibility, content structure, authority signals, and generative search readiness, we identify gaps and provide a clear roadmap to ensure your brand is accurately understood, trusted, and cited in AI-generated answers.

This service turns emerging opportunities into actionable strategies that protect and grow your brand online.

At TwentyThree, we help brands move from visibility to influence.

TwentyThree AEO Audits

A sample of some of the areas we look at. View our website services too.

AI search visibility check

Determining whether platforms recognise your brand. Is your information accurate? Are your competitors recommended instead?

AI brand entity recognition

Ensuring your brand is clearly defined as an identifiable entity online. Without robust entity signals, AI systems may struggle to confidently reference your brand.

Content authority and expertise signals

Assess whether the brand demonstrates credible expertise. Check external citations and media presence.

Brand knowledge accuracy audits

How is AI describing your company? Is the info outdated? Are services missing? Is your industry description correct?

Question-based content audits

Identifying whether the brand provides content that directly answers user questions.

AEO readiness audits

Assessing if the website is structured for AI extraction. Clear, structured, explanatory content is required.

Answer Engine Optimisation
TwentyThree's AEO implementation roadmap

TwentyThree websites

Our audit includes actionable recommendations to improve your visibility. Typical outputs include:

new content and new content topics to create
website improvements
FAQ development
authority-building media strategies
Structured data/Schema reviews

This becomes a four- to six-month AEO strategy. While it may look simple on paper, an AEO strategy requires expertise if it is to be effective.

FAQs
Understand AI jargon

Book an AEO audit

1What is SEO?

SEO (Search Engine Optimisation) is the process of improving a website so it ranks higher in traditional search engines like Google Search. It focuses on keywords, backlinks, and technical optimisation to drive organic traffic from search results.

2What is AEO?

AEO is the practice of optimising your content so it can be understood, trusted, and directly used by AI systems to answer questions. Unlike traditional SEO, which focuses on ranking in search results, AEO focuses on being selected within AI-generated responses, whether that’s in chat interfaces, voice assistants, or generative search. It involves structuring content clearly, strengthening authority signals, and ensuring your brand provides reliable, quotable information that AI platforms can confidently reference.

3What is Agentic AI?

Agentic AI refers to AI systems that can plan, make decisions, and carry out multi-step tasks autonomously rather than just responding to a single prompt. These systems can use tools, access information, and complete goals on a user’s behalf across platforms like ChatGPT or Microsoft Copilot. In simple terms: instead of just answering questions, Agentic AI can act, including researching, scheduling, analysing data, or completing workflows.

4What is Schema (Structured Data)?

Schema is a way of organising website content so machines — including search engines and AI systems — can clearly understand what it means. It’s a layer of structured data added to your site that labels key information. Instead of guessing, AI can read this data with clarity and confidence. Schema helps ensure your business is accurately understood, correctly categorised, and more likely to be surfaced in rich results and AI-generated answers. In simple terms, Schema turns your website from something that’s just readable into something that’s understandable and usable by AI.

AI